of purchasing the home and living in it. They need to be able to imagine their own lives taking place in each part of the home. Money spent on staging shouldn’t be considered as waste, but should as an investment or cost of doing business — and it will be recovered when the property is sold. It will pay off in the long run, when the home’s perceived value is boosted.
DOES HOME STAGING REALLY WORK?
According to the information from the Real Estate Staging Association, properties that are well-staged professionally and look more appealing spend about 75% less time on the market. They are most viewed by buyers as “well-maintained” and “must- see” houses, and are subsequently sold at a higher price. When it comes to acquiring real estate, most prospective buyers imagine or think they can overlook empty rooms or poor décor and see only potential, but they really can’t. This is the main reason that successful builders use model suites and model homes to sell their projects. The sole purpose of this is to make it easy for prospective buyers to envision how they’ll live in the house. It gives an example of the type of comfort and life that these prospective buyers can have in the house. WHY CHANGING THINGS AND MAKING SMALL IMPROVEMENTS CAN GAIN YOU THOUSANDS Experienced home sellers discover that the same principles from modeling a home are also useful in the resale market; therefore, they rely on professional home stagers to ensure they sell at a higher price and get off the market quickly. When hunting for a house, home buyers start with a reasonable list of prospective properties, but the house they buy is often chosen mainly for emotional reasons (except for investment
Powered by FlippingBook