aren’t really interested in buying. People talk, and there’s honestly no better advertising than word-of-mouth.
TOP-QUALITY PICTURES
Plentiful, good-quality photographs play a major role in showcasing your property and providing a competitive edge over other sellers. A little extra effort on your part will build your credibility as a serious seller and the buyer’s confidence in your home’s quality. Here are some tips to help get the ball rolling: • Pretend: Start by pretending that you’re getting your home ready for a magazine spread. Get rid of clutter, store dirty or outdated furniture, and put away your personal belongings. Take down family photos and put away laundry. Remove traces of kids and animals. • Shelter the pets: Even if you’re the most meticulous pet owner in the world, advertising to potential buyers that you have birds in a cage, a free-roaming guinea pig, or a bedroom dedicated to a family of rare Siamese cats will turn people away. Pets can create odors that stick around, and since you’ll be working hard to make their odors disappear, you want to avoid calling any attention to your furry friends. However, you’ll need to do more than just hide them from the photos; find somewhere to shelter them when buyers come for a showing. • Accessorize: A few home accessories with colors that pop will go a long way. For example, consider bright sofa pillows or a healthy green plant, or a vase of colorful flowers strategically placed in each room. • Light it up: Are your pictures too dark or washed out? Not enough natural light coming from the windows? Add some light fixtures or lamps to lighten things up. Bright 95
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