Homes that don’t sell for extended periods usually are priced too high or are too pricey for the neighborhood. Strategic pricing will always be the top reason homes sell successfully. Here is a list of other common reasons that homes do not sell: • The home is too cluttered. Piles and stacks of stuff discourage buyers. • The home interior is dated. Old colors and old flooring deter sales, as do any upgrades that will be necessary to freshen up the decor. • The homeowner is not flexible with showings. Plan ahead to ensure kids, pets, and you are all ready to show at any time. • The market is not favorable at listing time. Deciding to list at another time might be the best option. • The home is located in an abandoned development. (The housing crash of 2008 left many houses empty in many neighborhoods.) • The real estate agent did not provide a sufficiently aggressive marketing plan. • The real estate agent did not perform the Comparative Market Analysis (CMA) correctly and failed to provide strategic pricing for the home.
POINTS TO REMEMBER:
• Understand your market and make sure your price is based on solid research of comparable homes in your area. • Keep your goals and motivations in mind. Understand how much money your sale needs to make for you to avoid foreclosure, how quickly you need to sell, and what concessions you’re prepared to make to achieve those 134
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