CHAPTER 12
Improve Your Chances of Selling In today’s real estate market, there are certain things you can do to guarantee your home stands out from the other homes on the market and that it quickly attracts buyers willing to pay top dollar for your home so you can avoid foreclosure.
BETTER MARKETING
The two most valuable tools for finding the right buyers for your home are an aggressive online marketing plan and strategic pricing. We have examined the importance of pricing. Let’s turn to how real estate is technology-driven in today’s era and how you find buyers. Better marketing techniques are essential to help you sell your home faster to avoid foreclosure. According to recent National Association of REALTORS® (NAR) surveys, 36% of home buyers first found the home they ultimately purchased on the Internet. Real estate agents were consulted at the same rate as the Internet, but they were not the first stop for buyers. A mere 2% found homes in the local newspaper. Fully 90% of home shoppers use the Internet to search for properties using syndicated real estate websites. However, even though your home can be seen from anywhere online, don’t rely on that exposure alone.
USING THE INTERNET
Online research provides buyers with virtually unlimited information about a property. They can preview a home, research
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