its history, neighborhood, area schools, shopping, attractions, etc., and even view aerial pictures via apps such as Google Earth without leaving the comfort of their home or ever speaking to a real estate agent. If you have superior web-savvy skills, you can create a website for your home, or you can consult a real estate professional who has access to those services. Facebook: The importance of this social media site can’t be understated in terms of getting your information in front of thousands of people and extending your reach far beyond what you thought possible. You probably have hundreds of Facebook friends (and, of course, they all have hundreds of friends, too). If you have a REALTOR®, you should augment their Facebook marketing by sharing their posts advertising your house and asking your friends to share their posts to broaden the exposure. Facebook has a remarkable ability to target the demographic you want to know about your house by age, gender, and geographical location. Your real estate agent knows all about working these demographics to your benefit and will purchase advertising to target your demographic. Pinterest/Instagram: Making use of these social media sites will also extend your reach. Both platforms are photo-friendly, so make sure that you post plenty of great, well-lit pictures of your staged home. This will allow buyers to “stumble” across your listing while browsing the web. Craigslist: This is not your mother’s Craigslist! Many people search for all sorts of things on this site: jobs, secondhand goods, and homes to rent and purchase. While not as popular as the social media platforms, don’t discount Craigslist as a valuable tool in marketing your home. Be sure to include photos and a link back to the listing. As a caveat, however, it’s important to note that Craigslist might expose you to people who aren’t genuinely looking to buy your
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