home, but to conduct criminal activities. Be sure to screen all “buyers” carefully before offering them a showing, and then be sure you’re not alone and have taken every precaution against theft or injury to person or property. Individual Website: A great way to centralize all of your listing’s content is to create a separate, standalone site that serves as a hub for all content relating to the sale of your home. If you have a REALTOR®, they should add a page to their website dedicated to your home. In addition to videos, photos, and links to your social media accounts, you can include additional information and links to neighborhood attractions and activities that will give your buyers a feel for the area. Setting up an extensive website requires technical knowledge and can be time-consuming. If you don’t have a real estate agent, you might consider hiring a professional to handle the site development. It’s an investment that’s well worth the money if you can afford it. If you choose to hire an agent, they will bear the responsibility and cost of setting up and maintaining the website. Realty Websites: The real estate industry thrives on the timely dissemination of information, which created the need for real estate websites to become increasingly sophisticated to meet their clients’ need for “instant” and timely information. No longer is the real estate agent in charge of transactions. The Internet has put the customer behind the wheel, and savvy buyers can manage much of the transaction themselves. To remain competitive, you must build and maintain a highly interactive, informative, and persuasive website or page dedicated to your home. Gone are the exhausting days of trudging from car-to-house, dodging the elements. A buyer can get all the information needed to decide if they want to view a home in person by spending a couple of hours in front of their computer.
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