A real estate agent would draw traffic — and leads — to your home’s site by blogging and providing valuable information to site users. Your home’s website should be user-friendly and full of value. It should offer full video tours of a home’s interior, links to Google Earth for aerial photography of the area, detailed floor plans, and more. Mobile: People are increasingly moving away from fixed Internet access on a desktop and relying instead on mobile devices, such as smartphones and tablets. That’s not to say that desktop visits are obsolete, as most website visits are still performed via desktop, but access via a mobile device is definitely on the rise. Again, these listings will make extensive use of photos, floor plans, and videos that depict the home at its best. If you choose to set up a standalone website, ensure it’s either mobile-friendly by default or a hybrid that can easily switch between desktop and mobile versions.
DIRECT MAIL ADVERTISING
With all the attention on the Internet and social media marketing, direct mail marketing via old school “snail mail” might seem antiquated. However, direct mail is still a highly effective way to deliver an effective, targeted message, if used correctly. As proof of that statement, think of how many direct mail pieces you get each year by selling a home in your area. Prospective buyers between the ages of 18 and 34 (millennials) are predicted to become the largest home-buying group. Stan Humphries, chief economist at Zillow, reports that, “Roughly 42% of millennials say they want to buy a home in the next one to five years.” Believe it or not, these young adults prefer direct mail! According to National Mortgage Professional Magazine’s article, “Millennials Prefer Direct Mail”:
• “Seventy-five percent of millennials believe that the direct
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