Marc Cormier - WHERE DO I TURN? A COMPASSIONATE GUIDE TO AVOIDING FORECLOSURE

mail they receive is valuable.” • “A whopping 92% of millennials are influenced to make a purchasing decision as a result of direct mail they received, as compared to only 78% for email.” • “When asked whether they would prefer to receive promotions via email or direct mail, 90% of millennials stated a preference for direct mail.” Whatever format you choose for your direct mail campaign, be prepared to follow up. The goal of your direct mail campaign is to set up a face-to-face appointment. The way that will happen is to follow up via a phone call. But don’t try to sell your house over the phone. Rather, find out what your buyer needs. They might share with you that they are moving to town for a new job, going through a divorce, or downsizing after becoming empty nesters. Find out what they need to see if the house is a fit for them and then make an appointment to show the house.

OPEN HOUSES

Regardless of the numerous technical innovations that have plunged real estate sales into the world of virtual shopping, the open house remains a vital feature of the sales process, including for sellers facing foreclosure. According to Realtor.com in “What Is an Open House? A Chance for Sellers to Showcase Their Home” by Kimberly Dawn Neumann, the classic definition of an open house is “a time when sellers open their home so that numerous potential buyers can swing by and check it out — no appointment necessary.” When your house is on the market, keep it picture perfect, always. This can be difficult when you’re still living in the home and have children or pets who don’t understand the meaning of “keep it clean.”

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