CHAPTER 7
IMPORTANCE OF GREAT PHOTOGRAPHY AND VIDEOGRAPHY
The single most important goal in selling your home is to get your highest asking price. Whether this is to make a profit or just to pay off your current mortgage, you have to “keep your eye on the prize.” Plentiful, good quality photographs play a major role in nailing the sale and give you a competitive edge over other sellers who don’t dedicate much effort to pictorially showcasing their property. Ask yourself this question: if you were looking for a new home and there were only two for sale that would fit your needs, which seller would you trust more: one who posted obviously amateur pictures showing dishes in the sink or the one who’s pictures created an environment of a pristine lifestyle? The answer is obviously the latter. You want to build up your credibility as a serious seller and the buyer’s confidence in your home’s quality by putting in the extra effort. Read through these tips to get the ball rolling: Imagine that you are shooting a photo spread for a magazine. It all starts with cleaning, cleaning, cleaning! Get rid of the clutter, move out old and ugly furniture, and put your personal belongings out of site. No cute puppy pictures. This is important. Even if you’re ameticulous pet owner, advertising to potential buyers that you have birds in a cage, a free roaming guinea pig, or a bedroomdedicated to a family of rare Siamese cats is going tomake people wonder about odors, stains,
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