an abandoned hideout, it’s a runaway row of hedges. Make sure that hedges are nice and even to give your home great curb appeal. Colorful landscaping. Plant a variety of colorful flowers, and spread pine straw or cedar chips. It’s a great idea to include a night photo for effect, so consider adding some LED path lights. Give it a bath. Wash the windows, power wash the house, and clean the gutters. Sweep the pathways and driveway. Invite buyers by showing that the home has been well maintained and kept up. DRONES Differentiating property listings through high-quality photography and video pays huge dividends. Until recently, the cost of providing aerial photographs was cost prohibitive because youwould had to hire not only a photographer, but also a private plane or helicopter to get those shots from above. However, drones have become themost important new technology to enter real estatemarketing since the evolutionof the internet.These flying cameras produce dramatic footage of sweeping landscapes andfly-arounds of homes for sale for approximately $200-to the low $1,000s for detailed video tours of every room. Hiring a local drone professional may seem an extravagant drain on your budget, but it takes many hours of practice to learn how to fly and take great shots in10-minute flights. Also, they have gone through the process of getting anFAAUAVoperator’s certificate.They knowwhat they are doing. Drone photography will “out market” your competition and create new business opportunities by: Creating a “big picture” view. Create a beautiful, visual story that brings your property’s advantages to life with dramatic, compelling aerial photographs or video that includes the house, the landscaping, walking paths, nearby parks, and schools. Showing buyers “the road home.” If your drone is capable of creating video footage, you can take the potential buyers on a ride up the street, pull up into the driveway, and walk to the front door.
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