Don’t worry that the low-budget aesthetic might make you seem less professional.The key is to convey authenticity. Professional productions could actually seemTOO flashy and worry cost-conscious buyers about how much wiggle room they’ll have when it comes to negotiation. PROFESSIONALLY-PRODUCED VIDEO Sellers with a more liberal marketing budget may outsource their walk- through videos to professional production companies. Not only do they save time versus the aforementioned DIY approach, but they also have access to a wider variety of video and editing styles. Professional production crews can create home tours that blend in top- notch editing, appropriate lighting, and state-of-the-art drone videos. In addition, the option of creating interactive videos has exploded. Some companies offer 3D visualization. Be prepared.These videos are pricey, with some running as high as several thousand dollars. It’s up to you to determine if the ROI is worth the cost. For high-ticket properties, a professionally-produced video is a must. If you’re looking for a professional-quality video but don’t have deep pockets, there is a workaround: consider hiring film students or cinematographers seeking to build their reels/portfolios. It’s a win-win for you both, and chances are you will end up with a high-performing video at a fraction of the cost. MAPS Consider putting a map on the single-property website that indicates the home’s location in relation to the local neighborhood. It’s important to show the proximity of schools, county lines, hospitals, fire departments, parks, shopping, etc. Simple maps can be made via Google Maps or any other online software. This is also helpful to buyers in estimating other costs of living, such as property taxes, homeowner’s insurance, utilities, etc. Technologically savvy users will be able to create a satellite and terrainmap to determine just how close the neighbors really are!
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