potential buyers will look at listings and open house ads online before they physically visit the home or property. If you don’t have a Realtor® and are doing your own marketing, don’t wait until the day of the open house to throw up a couple of signs in the neighborhood or plant a sign in the yard. You have to effectively promote it well before the big day. Buyers are constantly searching the internet for listings, so that is your first marketing stop to ensure you get as many potential buyers to show up as possible. Update all current marketing of your home to announce your open house date and hours via your website or social media. If you are using an agent, he/she will produce a separate video incorporating an abbreviated virtual tour of the home highlighting its best features. If not, you can produce a similar video yourself. Think of it like a movie trailer, designed to emphasize the best points of the home without revealing everything to draw in prospective buyers to your open house. ADDING YOUR OPEN HOUSE LISTING ON QUALIFIED REALTY SITES Listing your open house on qualified realty sites, such as Realtor.com, Zillow, Trulia, Homes.com, HomeFinder.com, etc. is a great way to engage your audience, generate leads, optimize response, and cultivate and nurture relationships, because of their popularity with the home buyer’s market. These websites are accessible only to licensed real estate agents for the purpose of creating and posting a home for sale, but you, as the seller, may have the ability to add an announcement of an open house. Check the policies of each site to learn if they will allow FSBO postings. CRAIGSLIST Many real estate agents discourage the use of Craigslist for real estate listings in general, but it shouldn’t be entirely disregarded. Craigslist is one of themost established websites and has numerous category listings. It is a very popular and successful marketing tool for announcing open houses.
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