USE DIRECT MAIL TO ADVERTISE YOUR OPEN HOUSE While nearly all real estate marketing is done online, traditional direct mail is still a great way to spread the word about listings and open houses. Potential buyers surfing the webmaymiss your open house listing, but if you send a piece of direct mail to them at their physical mailing address, it serves as an invitation and you’ll increase the chance of seeing them at the open house! Again, this is something a real estate agent will do as a part of his/her contract with you, but if you are a FSBO seller, do your homework and determine your target audience. Seventy percent of home buyers will purchasewithin 10miles of their current location, so youwill want to target people living in adjacent neighborhoods, relatives, co-workers, or friends whomight be looking for a newhome or knowof someonewho is. Youwill want to target all of the homes and apartment complexes within a given geographical area. You can do this yourself, or you can hire a business that will sendpostcards tohomeowners featuring your home. You can also company that specializes inprint marketing for real estate and will collaborate with you to create your ownunique design. According to RedStoneMortgage’s blog, Promote Your OpenHouse with Direct Mail Marketing , by Matt Askland, July 18, 2017, “Creating the perfect direct mail “invitation” to both your listing and your open house is easy to do.” Here are a few important steps: ✓ Provide a variety of communication methods, including contact phone number, email address, and Facebook page so that potential buyers can contact you via their preferredmethod of communication. buy mailing lists from professional companies to build your target audience and do your own bulk mailing. If you decide to go it alone, you will need to research, interview and select a graphics
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