example had languished on the market for months. Unlike the previous home, this one was attractive. It was a brand-new, custom-built home, yet it sat on the market for over seven months without a single offer. The builder hired a real estate agent who knew the importance of finding that one special feature. He drove out to give the house a thorough investigation. He discovered what the property had that the competition did not. The house had a 7,500sf yard. Other houses being sold in the area had 5,000sf lots. Not only was the yard bigger, it was also more private than the other properties. The real estate agent marketed the property by highlighting the larger lot with privacy. Because the house was no longer the main selling point, interest in the property increased.
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