Richard "RJ" Freedkin, Realtor - SECRETS OF SOPHISTICATED HOME SELLERS

Pricing your home at or slightly under market value (2% - 5%) can bring 70%-80% of the interested market to see your home. Wouldn't you like those 70% - 80% fighting over your home and bidding up the price or would you prefer to have the lowly 10% from those who came when you overpriced the home shoot low ball offers to you? Proper marketing can get that 70% to 80% to your home in one weekend if you do it right. Imagine the lines of cars waiting to get into your home. What do you think is going through their mind? I'll tell you... they are saying... wow, if we don't buy it, someone else will!

SALE PRICE VS. MARKE S. MARKET VALUE

If you have a ready-to-buy, bank-qualified buyer who is willing to pay a price you will accept, that is referred to as “sale price.” It is an objective fact without influence. This sale price transaction, once complete, will have an influence on the market value of homes in the same area. You determine the price of your home by looking at comparable recent local sales provided by a professional real estate agent. Adjustments would need to be calculated based on your property’s condition relative to the other sales, and the current supply and demand. What a piece of property might sell for based on features and benefits in a competitive market and the current supply and demand of similar homes, is its market value. You might value your home at a higher price than what a buyer is willing to pay or its true market price. Balanced markets will equalize market price and market value. The perspectives of buyers and sellers also come into play when placing value on a home. Let’s say your home has an abundance

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