value are. This means marketing the home to match the buyer’s specific needs and desires. A real estate agent can help you know the buyer’s hot buttons, such that marketing and presentation can be tailored accordingly. SELLING BY S G BY SHOWING OFF & TARGETED DIGITAL MARKETING Before the Internet, cell phones, and social media, buyers looking at homes perused the local Multiple Listing Service (MLS) book filled with tiny, grainy images of homes. Photos of featured homes (paid-for ads) were larger and sometimes in color, but most were black-and-white, amateurish photos. The photo was insignificant compared to the information provided below it and there were not the multiple room views you now get online. There was typically just the front of the house picture. Today, the reverse is true. Photographs have become the most effective bait to attract a buyer. Recent studies show that over 95% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, find homes that appeal to them, and then contact a Realtor. Beautiful, engaging photos of homes both inside and out make the best first impression. Online marketing through photographs and virtual tours is one of the most important ways to market your home. With Covid 19, our 3D virtual interactive tours allow prospective buyers to walk through a home looking at everything as if they were actually in the home. This allows them to decide if they even want to come out to see the home in person. Realtors, like me, who use this type of technology, weed out the tire kickers and bring in more serious buyers. Listing photography is a great tool for showing off the best features of your home. Bright and colorful shots of welcoming spaces encourage buyers to imagine themselves comfortable and
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