Richard "RJ" Freedkin, Realtor - SECRETS OF SOPHISTICATED HOME SELLERS

living happily in your home. By focusing on the unique aspects of your home like large rooms with great views or amazing architectural features, you can generate genuine interest. Stage your home to give the appearance of space and light in every photo without distorting reality. Also, while new iPhones and Android phones have cameras that are multiple times better than 35mm cameras from years ago and even rival some professional digital cameras used today, the pictures may not equal the HDR photography (High Dynamic Range) we use on our listings. This specialized photography takes multiple exposures for each shot and then employs specialized software to merge and adjust each picture into a stunning rendition of the room being photographed. Between HDR Photography, 3D Interactive tours, and Drone photography, we make sure the first impression makes interested buyers salivate over the homes we sell. Sellers can find photographers that offer these same services as well but they can expect to spend some money on them. However, they are well worth it. We provide these as part of our services.

MAXIMUM TARGETED EXPOS TED EXPOSURE

When you hire an agent, they can place your listing on all major real estate portals such as Zillow and Realtor.com as well as the MLS. Buyers flock to these websites to find new listings. The agent should also place your home on their dedicated website and their social media outlets. In the average month, Zillow alone captures 69% of traffic to real estate websites. When you choose an agent to sell your home, make sure they offer the maximum targeted exposure to potential buyers through the online marketplace. Make sure they are digital marketing experts. Check to see if they are current with all techniques for online

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