Also, any holidays that fall on a weekend could ruin an open house so plan accordingly and well in advance. Be aware of Mother's Day, Father's Day, July 4th Weekend, Memorial Day, Easter Weekend. Labor Day, Thanksgiving, and Christmas to name a few.
DIGITAL MARKETING
Did you know that 99% of home buyers start their home search online months before ever buying a home? And according to the N.A.R. (National Association of Realtors), 67% of homebuyers will see a home they saw online and actually end up going to see it. What does this mean? This means that the majority of buyers are looking for homes online. While open houses are one way to showcase a home, did you know that only 3% of homes get sold by way of an open house? So if that is the only technique a realtor is using to get a home sold, the odds are not really in your favor. If most buyers these days are online searching for homes, don't you think you need to showcase your home where the people are at... ONLINE?? Digital marketing and knowing how to use it is critical these days to get a home sold. While an open house can being in 30, 40, or 50 people, many of them are just "Looky-Loos" who are not serious home buyers. Good digital marketing can pinpoint homebuyers who recently searched for homes on Zillow, Trulia, realtor.com, Google, and more. What's more, good digital marketing can showcase a home to the masses! Just take a look at this one Video ad I placed for a home I sold in Algonquin before it ever hit the market. We had 21 showings in 2 days and got it sold for an all-cash offer for over list price.
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