Richard "RJ" Freedkin, Realtor - SECRETS OF SOPHISTICATED HOME SELLERS

the one who offers sales data and a strategic listing price, not the highest price. Remember, Realtors only get paid when the home sells and they have an interest in selling the home for the highest price too. Agents who state they can sell your home for a lot more than the other agents are just "buying the listing". This means they hope you will sign with them and then as the home lingers on the market, you end up lowering the price more and more until the home sells for less than the other agents suggested originally. They "bought your listing" and got you to sign with them. They ended up getting paid for doing a job that was, in essence, stolen from more ethical agents who were being professional in their assessment of your home. You most likely would have made more money and sold sooner had you gone with those other agents first.

Subjective Pricing

Selling your home is a business transaction between a qualified buyer and yourself. If you have enjoyed living in your home for years but have decided to move on, don’t let emotional attachments to the home affect how you price it. The most objective price will come from the CMA provided by your real estate agent. Memorable moments spent in your home are priceless, but they do not add to the selling price. It is also unrealistic to add dollars because of the labor spent making the house into the home you desired. By focusing on the CMA results and maintaining a firm, strictly business attitude, you can keep emotions at bay.

First Day High-Price Blues

The most crucial time for your home is the first 10 days on the market. Once your home is on the MLS, you will see how much interest is generated. If your price is too high, buyers will pass you

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