CHAPTER 13 The Dos and Don'ts of Negotiating
Selling your home is a business transaction. Although it may be a multi-layered process that feels personal for you, it’s simply a buyer negotiating to purchase a seller’s home for an agreed-upon price. You, as a seller, must keep this fact in mind. Opinions, emotions, and ego may attempt to derail your efforts; don’t let them. The more you know about negotiating, the less likely you are to create a needless detour during the sale process. Some of the Dos and Don'ts below work for when you are negotiating without the help of a listing agent. When you have hired a listing agent, some of these are handled by the agent. For instance, for the first "DO" below, "let the buyer speak first" - you will not be dealing with the buyer direct. Your agent will be speaking with either the buyer or the buyer's agent so it will be their responsibility to take on many of the Do's and Don'ts.
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