Richard "RJ" Freedkin, Realtor - SECRETS OF SOPHISTICATED HOME SELLERS

Along with an understanding of how the value of a home is determined, the current market must be considered. By utilizing a professional real estate agent like me, you can rely on 40+ years of proven expertise in valuations to market your home at a price that will get the most showings and the highest offers. I will be happy to provide you with a Comparative Market Analysis. As you may or may not know from reading my bio, I owned a mortgage company and was in the industry for over 25 years. I had taken many appraisal courses and even received an IFA certification (independent fee appraiser) although I did not pursue getting licensed for that. I was also the head underwriter for a bank mortgage department before opening my own mortgage company. I have personally underwritten over 8,000 appraisals in my 40+ years of being in real estate. My extensive real estate background makes me uniquely qualified to provide you with a very accurate valuation of your home. Please refer to the section towards the end of this book entitled "What is Your Home Truly Worth?" if you would like to request a free home valuation from me.

THE SECOND STEP (SELLING YOUR HOME FOR MORE)

Prior discussion showed that there is no calculable certainty in setting the value of a home or even getting to a final exact negotiated price. There are just too many variables. There can be wide differences between the county's assessed valuation, the asking or listing price, the appraised value, and the price at which the home ultimately sells for. Let’s turn to what the homeowner/ seller can do to elicit offers at the listing price, or even above, in a competitive market. The seller’s time, effort, and investment are the most important parts of the process. The seller’s willingness to adequately prepare the home for presentation by improving, freshening, adding or

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