CHAPTER 4 Creating Curb Appeal b Appeal & the HGTV Syndrome
Someone once said, "a stunning first impression was not the same thing as love at first sight. But surely it was an invitation to consider the matter." It is also said that we eat with our eyes first. If a dish does not look appealing, no matter how tasty it may be, the odds are against anyone trying it. This could not be truer and more important when it comes to selling a home. First impressions matter. Sometimes they are everything! We are also dealing with a different type of buyer than we did years ago. With all the home improvement shows such as "Chip and Joanna Gains", "Love it or List It" and the "Property
Brothers" shows available 24/7, homebuyers today are brainwashed into thinking that if the home does not look as good as the "AFTER" repaired looks of the homes on television, they are not interested in buying it. Homebuyers today want "turn-key". I call this the "HGTV syndrome".
Many of the tips in this and later chapters deal with small things you can do to increase how fast you sell and how much you sell for. This also means that items that may cost you as little as $100 to 27
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