Richard "RJ" Freedkin, Realtor - SECRETS OF SOPHISTICATED HOME SELLERS

Table Of Contents

1.

Introduction

1

2.

First Steps to Home Selling

5

3.

Pareto's Principle

21

4.

Creating Curb Appeal & the HGTV Syndrome 27

5.

Staging & Photography

35

6.

Upgrading with ROI in Mind

51

7.

The Three D's

67

8.

How to Market Your Home & Digital Marketing 75

9.

Common Seller Mistakes & What You Need To Know If You Need To Sell In Order To Buy

91

10. Learn From Other's Mistakes

107

11. Finding Buyers

115

12. Be A Power Negotiator

119

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