Richard "RJ" Freedkin, Realtor - SECRETS OF SOPHISTICATED HOME SELLERS

be updated with stains or paint.

Make all major and minor improvements to update the exterior of your property. There may be a long list of things to do. It takes hard work to get a home ready to sell. Anyone can put a house on the market, but not everyone sells quickly or for top dollar. Then, await the prospective buyers who will be drawn to the inside of your home when they see how beautiful it is from your curb.

CREATING A GRAND ENTR AND ENTRANCE

As I mentioned earlier, an important part of curb appeal is the home's "Grand Entrance" - the portal to even the most modest house. You want to create a sense in the buyer of a great place to come home to. Impressing the home shopper at the front door is a vital part of the home sale. This means more than just putting out a welcome mat and potted plants. You want prospective buyers to feel welcome, safe, and secure when they open the door. Perhaps it could be arranged that the prospective buyer is the one to open the front door to enhance the feeling of a "coming home" experience. Believe it or not, the doorknob is the first point-of-touch in a home. Security is very important to homebuyers. A flimsy lock or handle on the front door will make potential home buyers feel uncomfortable and they may not even know why. Replace a worn or loose entry handset. Consider replacing the door handle with a heavy-duty deadbolt and knob combination. This small investment of less than $100 will make your home more visibly and practically secure, and everyone wants to be secure in their home. The front door is a focal point: make it impressive. Freshen it up 31

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