CHAPTER 5 Staging & Photography
Staging is the act of sprucing up and setting up a home's interior to make it as visually appealing as possible to a prospective buyer. Creating an appealing home, one that potential buyers can envision themselves living in is the best investment in the sales effort. Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies to increase the value of your home. (I even offer virtual staging as part of my services for vacant homes or even furnished homes that need that little extra something). This strategy is effective in any market, and for any type of home property being listed. It applies equally to single-family houses, apartments, townhouses, and condos. This approach works! Agents and sellers using this tactic have a much greater chance of
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