CHAPTER 8 How to Market Your Home our Home & Digital Marketing
The purpose of this book is to provide insight and guidance on how to sell a home quickly and for more money. Previous chapters concerned real estate sales terminology and concepts, with a heavy emphasis on the dos-and-don’ts of getting a home listing ready for the most effective presentation, and thus price. The goal of upcoming chapters is to help you understand what determines the price and market value of a home — specifically, your home. Despite the term “buyer’s market,” understand that it’s always a “seller’s market,” too, in that homes are necessary and homeownership is cherished in the United States. We do not live in caves or nomadic tents. Real estate is a commodity that will remain so. Further, your home is unique. There is no other exactly like it. Whatever individuality you have created on your property makes
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