Richard "RJ" Freedkin, Realtor - SECRETS OF SOPHISTICATED HOME SELLERS

it stand apart from your neighbors’ homes.

There are no set rules of when to sell because homes are not sold from store shelves based on seasonal holidays. People get new jobs or are transferred or decide to move because of family and financial situations all the time, at any time of year, or in any weather. Your home’s value will be based on the sale price of similar homes purchased/sold recently at the time you decide to sell, regardless of the season. The bottom line is that you decide the asking price of your home either by yourself or with the help of a real estate professional. How do you decide? What is the best way to get online exposure? Do professional photographs make a difference to online shoppers? What more can be done to market your home? Upcoming chapters answer these questions to help you sell your home for the best possible price.

THE PRICE IS RI CE IS RIGHT

A buyer of real estate is no different from a buyer of a painting or a bag of oranges. Both sellers’ and buyers’ perceptions of value will always have a prominent role during the sale. Perceived value and market value are not the same. You need to know how to price your home strategically and correctly from the get-go to obtain the best price. In our recent Hyper Market over the last 2 years, home values have appreciated considerably more than typical markets. However, we still see patterns that should still be understood whenever pricing a home.

Just because homes have appreciated 15% - 20% over the last

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