CHAPTER 15 Why Hire an Agent?
This book is full of information on how to sell your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? Homeowners wonder if they could sell a home through online or traditional marketing and advertising channels, without a real estate agent. Try this analogy. You were given a book on investment strategy for your birthday and read it. The stock market is at all-time highs, but there are political and business factors that roil the markets. There are weeks of 300-point gains and of 400-point losses. The question: Are you ready to handle your own stock market or mutual fund investing? Do you have the expertise necessary, and can you handle the emotional roller- coaster of seeing thousands of dollars of your money come and go? The truth is, without a professional on your side, It's virtually impossible to sell your home for top dollar. Even if you do, individual sellers often sell for less than those who hire a Realtor. Several studies have shown that homes listed and sold by a full- service Real Estate Broker end up selling for 8-14% more than homes sold by owner. Several reasons Realtors will net Sellers more money than they can on their own: 1.) Sellers sell on logic and Buyers buy on Emotion- Eric Pruitt will bring the two together & close the sale for top dollar.
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