Here’s the deal. Once you develop a speech about real estate, you can start doing free speeches all over town. Most organizations need good speakers. There is more demand for good speakers than there are speakers available. Instead of having a conversation with one individual you meet at the grocery store, you can give your stock speech to 100, 200, 500 people, or more, and get better known by all the people in your marketplace. Think of it this way: each speech to an audience of 50 is roughly equal to one or two listing appointments.
KEY TAKEAWAYS:
• Identify the method of communication you prefer and that works best for you. • Once you’ve identified your communication strength, use it to full advantage. For example: If you excel at public speaking, join civic organizations, volunteer to be a guest speaker, or host events at which you speak. If you’re a good writer, use Facebook, Instagram, blogging, and other ways to reach people. If you’re best at one-on-one communication, try cold calling, door knocking, or interactions at local events and volunteer opportunities. • Create and practice your elevator speech — a sentence or two about how you’re better than your competition and why people should work with you.
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