with others in the neighborhood to see what makes yours stand out. Work with that.
BUYER'S STORY
When Vince and Sue were shopping for a new home, Vince wanted an ocean view. They looked at many desirable properties but didn’t find any that were right for them. Some were overpriced; others had obstructed views. The search went on for almost a year until they found an older home a short walk from the ocean. The neglected exterior and dated interior were not encouraging, but when Vince stepped out onto the third-floor balcony off the master suite, he was sold. Any shortcomings in wall color or fixtures faded away when he took in the view. He could now see the sunrise over the sea from his bedroom window every morning. What 20 percent of the home caught the eyes of Vince and Sue? The magnificent third-floor view of the ocean!
SELLER'S STORY
When Cam and Kate listed their home, they needed a buyer who wasn’t concerned that the house was on an unpaved road. Though the home was more than 10 years old, the interior was updated with fresh, neutral wall colors and carpeting to look brand new. The towering trees and established yard gave the home a welcoming appeal. The buyer had also looked at a home within miles of Cam and Kate’s that had towering trees as well as a koi pond and patio. That home was comparable in interior and exterior, but it was on a busy street. What 20 percent of the home caught the buyer’s eye and prompted him to choose Cam and Kate’s house? The buyer loved the secluded country feel of their home. The 1.8-acre property was surrounded by pastures, with grand oaks dotting the landscape.
LOCATION MATTERS
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