So, why do so many people think that the only reason a home doesn’t sell is because it’s overpriced? Because it’s just the accepted wisdom in the marketplace. This might seem absurd. After all, everyone wants a magic formula to solve their problems. But sometimes, simple things can solve seemingly impossible problems. Few people knew and taught the basics better than Vince Lombardi, considered one of the greatest football coaches of all time. He started coaching the Green Bay Packers when they were consistently losing one game after another. He turned the team around and won five NFL championships. Those unfamiliar with Lombardi’s coaching tactics might assume he was successful because he had complex strategies and completely unheard-of methods. Actually, the opposite is true. Lombardi believed for the Green Bay Packers to become a great team, they would have to go back to the basics and relearn even the simplest aspects of the game. In his first preseason speech, he shocked every single one of his new players. He stood in front of them, held up something in his hand, and announced, “Gentlemen, this is a football.”
He then proceeded to revisit all the basic rules of the game
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