Having the one you’ve chosen on hand while showing your property can put your potential buyers at ease.
STEP 2: MARKETING YOUR HOME
Marketing isn’t easy, and it isn’t necessarily cheap. You probably chose to sell FSBO to save yourself money, so you’re going to want to strongly consider your marketing strategy. There are all kinds of tools at your disposal, from the traditional signage to information packets to internet listings. Set a budget for your marketing, and stick to it. This is where a real estate agent comes in handy. You might be very surprised at how much time, money, and effort it takes to make effective marketing happen. Old-fashioned newspaper ads. Sometimes, the old tried-and-true methods still work, and newspaper ads do. Usually, a classified ad is priced based on the number of lines or words published. There are extra charges for photos and special lettering, such as bold and italics, so get to the point quickly in your ad, but include enough insight to hook prospective buyers. Avoid too many abbreviations, which can be confusing.
You’re going to want to include: • price
• number of bedrooms and bathrooms • street address • square feet • special features, such as hardwood floors or a finished attic When you’re ready to place your ad, ask your local newspaper when most other real estate ads run. Most often, this will be on weekends.
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