home with them. This did not go over very well, and we were not impressed! We then received a call from The “Go To Guy!” Realtor, Dick Nichols. Dick asked if he could come out, look at our home, and get to know us and our needs better . A Realtor who actually wanted to see our home and listen to us explain our needs! Not once did he say that our home was overpriced. This impressed us that Dick cared and really wanted to help us. We consented to have him visit our home. Dick arrived on time. His demeanor was professional, courteous, and friendly! After taking time to thoroughly tour our home and listen to our needs, he said that our listed price was not out of line, but maybe needed to be raised! This really go our attention. He was very prepared with information about our home, our neighborhood, the current market conditions. He really knew his stuff! Then, he outlined his proprietary standard of real estate service , “The Home Field Advantage”. Dick explained that he got the idea from listening to Army General, Norman Schwarzkopf explain his strategy of “Shock & Awe” in winning Operation Desert Storm in the 5 Day War With Iraq . As Dick explained, he did not mean that he would be waging war, but rather he would use every available resource in the marketing and advertising of our home. This meant having our home featured on Local TV with KGUN’S “The Open House Show”. He would use a mass media blitz of social media, professional photographers, custom video presentations, saturate key realtors with information on our home, and illuminated signage in our
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