marketing difficulties. Fees and fines are obvious drains on profitability, but just as costly are delays, postponements, and missteps when it comes to courting buyers and negotiating with—in all likelihood—someone who is in fact a real estate agent. This puts the owner at a disadvantage, preventing him from making the property sale efficient, smooth, and most importantly, lucrative. Let’s look at the most common things people tend to overlook when spurning professional real estate agents and their extensive experience. MISTAKE #1—MISUNDERSTANDING THE CORRECT MARKET VALUE OF THEIR PROPERTY You should always know the proper market value of your property as early as possible when you decide to sell. An overpriced listing of the property will end up scaring off potential buyers; underpricing will net you a fast sale and a much smaller profit than you could have had. On the other hand, selling at the correct market value can cost you some of your hard earned equity. In order to get just the right listing price, the property needs to be evaluated carefully, from a neutral perspective.
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