Homeowners lacking real estate agent-specific training and experience are faced with the almost impossible task of evaluating all the aspects that affect the market price and the variables within that—many of which change with the seasons, sometimes literally, as one fad or trend waxes and another wanes. Real estate agents have extensive, current knowledge of the setting trends of the marketplace, and the contacts and resources to make sure that knowledge stays up-to-date. They are also experts in pricing, and all the little details that affect it. They have the professional skills to evaluate the selling property neutrally, as they do not let their emotions affect the quality of their work. MISTAKE #2—NOT MAKING THE PROPERTY AS ATTRACTIVE AS IT CAN BE MEANS FAILING TO MARKET IT PROPERLY One of the most common mistakes in FSBO comes up in property marketing. When the private seller starts to advertise his or her property, it is important to provide pictures that make the house seem as attractive as possible, paired with a detailed and professional description. Failing to give all necessary information—or, worse, giving outright incorrect information—to a potential
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