buyer is a quick and surefire way to torpedo a possible sale. Unfortunately, it is exceptionally easy to give too little or too much information on the details of your house. Making professional and tempting property ads is a challenging job, and like most other aspects of home sales, it requires either experience or extensive research and preparation to get it just right. Part of that preparation lies in understanding that, with a little work and investment, many aspects of the house—even things you might have considered its weak points—can be positively presented. Carefully and thoroughly cleaning and arranging the house is essential before any showing. Investing in a few plants and storing away personal items and unnecessary pieces of furniture can make the house look cozy without being too personalized to appeal to someone with different tastes than you. Failing to do so, on the other hand, can imply sloppy maintenance and a general lack of care, and can reduce the earnest interest of potential buyers. If your property has them, taking good care of gardens and walkways can do wonders for the first impression you give to potential buyers; even the front door can make
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