line, so mistakes and misinformation are something they are motivated to avoid at any cost.
MISTAKE #6—SLIP-UPS IN THE HOUSE PRESENTATION
Selling a house is an art. It’s all too easy to make a mistake describing something with sentimental value to someone who doesn’t see it the same way. It’s easy to use the wrong kind of adjectives, or to exaggerate and say the wrong things at the wrong time. What seems like wholehearted and innocent praise to you might actually be annoying to a stranger. It is often quite hard for an owner to present his or her property neutrally, simply because of the emotional attachments linked to it. That can be a hindrance to the sales process and is another common mistake made by people who sell FSBO. On the other hand, real estate agents have the advantage of professionalism and detachment when it comes to property presentations. They know exactly what words to use to make the sale happen. They can show less desirable traits of the property in a better light. They don’t have emotional biases that drive owners to focus on the wrong elements of a home. To repeat, selling is an art, and no one makes for
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