unsuccessful. For instance, if a property has not sold within 30 days of listing, then future buyers might be apprehensive, thinking that there could be something wrong with the property. Moreover, once you’ve lowered the price once, some buyers will be inclined to think that—if you were prepared to lower the price before—they can continue bargaining as much as possible to land a much lower price than you would like. This strategy has a good chance of backfiring and hurting you in the long run. This is one reason why it’s very important that you calculate the first listing price to be in line with market trends and sell your property faster. Starting at a reasonable price might prevent you from having a chance at a windfall, but the odds of pulling that off are slim at best, and if and when you fail, you will find yourself with a house that spends too long on the market, with a history of lowering prices and a skeptical, opportunistic set of customers. GETTING A COMPARATIVE MARKET ANALYSIS—FREE FROM AN AGENT! Most home sellers are familiar with the idea of a comparative market analysis. This is a popular tool used to ascertain the real value of a property intended for sale. Comparative
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