area—friends, acquaintances, co-workers. SOCIAL MEDIA The potential of the Internet, and especially social media, for connecting with a huge number of people has grown phenomenally during recent years, which can work to your advantage if you are looking to use it for running your home-selling campaign. As a first step, create an online home base of sorts for your property. Make use of free blogging sites to upload videos, photos, and descriptions about your property, and create a hub of information and communication. Listing your property on one or more FSBO listing sites and then creating an MLS listing can help you reach as many people as possible. On that note, never forget to post your contact information. Once your listing or website is live, you will have a URL that you can link to from your social media accounts. You may want to make use of Facebook and Twitter to circulate basic information about your home sale, including a link to the address of your home base page. On Facebook and Twitter, you can pass along news about your home sale, such as the date of an open house or information about an improvement you’ve made to the property, complete with links to your house’s webpage.
79
Powered by FlippingBook