interviews with agents
Cathy Blight, an agent in Michigan, has been in real estate for over 20 years. She primarily works in a rural area outside of Detroit and specializes in lakefront properties, most of them high-end homes. Cathy’s primary marketing strategy is using postcards to farm her area. “There are about a thousand postcards that I send out, not just to the lakefront homes, but to the neighborhoods behind — the lake access homes, we call them. “So what I did this time was I refined it a little bit and I went into the records to see what were non-homestead properties. And non-homestead by Michigan tech standards is a home that you do not — that you don't live in. It's not your primary residence. It’s either a rental or a business or a second home, a cottage or a vacant lot. So I specifically wanted to make sure I got to them. HOW CATHY GOT 3 CLIENTS BY PROMOTING HER BOOKS ON POSTCARDS
CATHY BRIGHT
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“So by doing that, what I did was when I went into the deed record. Instead of asking them to send it to the address, I asked them to send it to the taxpayer's address. And that way I would get people who didn't actually live in that home. So that worked out pretty well. Then on the postcard, I put an offer about getting my free book, you know, on selling your property. And I got three responses.” Cathy includes a cover of her book on the postcards she mails out to let people know how to get a free copy. “I had a picture of a home I had recently sold and mentioned that it sold in a day for — I forget how much over list because it was a little while ago — and then I said, you know, ‘If you want to sell your house this quickly and you know — and I had call, text or email had all those options in there — to get my free book. And then the title of the book, ‘How to Sell Your Home Quickly for Top Dollar.’”
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