It's a good rental; it's a good neighborhood. But I want to find a house for myself.’
The three responses Cathy received on her postcards were from different types of clients. Client #1 “The first one was a woman whose father had died and believe it or not, his house was right down the street from me. And I knew he had passed away, but that was a couple of years ago. So I was kind of surprised when I got this offer. And she said, ‘Well, I'm settling my dad's estate.’ And she told me where the house was. And she said, ‘I went over to the house. We finally cleaned out all of his stuff, but there was still mail coming there. And I went through the mail and I found your postcard.’ So I actually ended up sending it to a deceased person and I didn't have a response. They were no longer with us. And so she wanted me to come right down, and she really liked the idea.” When they met up, Cathy gave the seller her book. “And she didn't even live in this area. She lived about a 45-minute drive away. And she said, ‘Well, that was really great.’ I obviously knew what I was talking about. And she really wanted me to look because they needed to sell quickly this thing for a long time. They wanted it gone.” Client #2 The second client was a landlord who didn’t live in the area herself but whose property fell in the area where she had mailed the cards. “And she called me and she said, ‘Well, you know, I wasn't interested in selling my rental. As a matter of fact, I want to hang on to it.
Client #3 “The third one was a fellow who lives right down the road from me. And he has a vacant lot that he needed to sell. It belonged to him and his mother, and he needed to sell it now because she's now in assisted living and he needed some cash to help support that. “So I knew that the lot existed. I didn't realize that he needed to sell it now. So there was three totally different situations that these people were in.” postcards, Cathy also expects several more transactions to stem from those clients. “They referred me to other people when I started working with them because they liked what I did.” Cathy also discovered there were a lot more rentals around her lake area than she previously realized. “It was easily 10% of the mailing was rentals and was going from an address as far away as Florida. But they were still holding onto the house up here. And then sometimes it isn't necessarily that it was a rental when it's non wholesale. They could be what we refer to here as snowbirds. Right? And live in Florida in the winter and come up during the summer. And that was their summer home. Future Business Beyond those three deals from her “I sold one last year. After a while, they sometimes decide they don't want to be snowbirds anymore and they just want to
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