stay in Florida. So it's always wise to send it to the taxpayer. Don't send it to the house.”
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While Cathy has done mailings in the past, previously, she did more traditional “Just Sold!” postcards and didn’t have a real estate book to promote. “And they were all very impressed when I gave them the book. And then they went home and read it. They called me and he said, ‘Boy, you really know what you're talking about.’ “So in the book — what I did in my particular book — was I took the main subject matter of each chapter and left it there. But I went in and tweaked it a little bit to make it a little more customized for my particular area. “And they were impressed right off the bat that I wrote a book. Their attitude was, ‘Oh, you must know what you're talking about. You wrote a book.”
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