Authorify Newsletter - September 2020

Jarnell Carter, an agent from St. Louis, got his real estate license about three years ago. With an education in communications and journalism, Jarnell had planned to write a book early on in his career, when he assumed he would have the time to do so. “I already know that when you are a writer, it makes you an authority. But the problem was when I first started in real estate, I did not even expect to be busy. So I figured I'd have time to deal with that.” But as it turns out, Jarnell landed a deal in his first 30 days as an agent, and the business kept coming. He was even named Coldwell Banker’s Rookie of the Year for St. Louis. “And it just kept it just spiraled from there. I've just been busy ever since. So I don't know how I found you guys. ... I just made the phone call and said, ‘Hey, you know? I see that you guys do this, and it's something that I'm interested in doing myself, but I don't HOW JARNELL’S BOOKS LANDED HIM A MULTI- MILLION DOLLAR OPPORTUNITY interviews with agents

JARNELL CARTER

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have the time to do it.’” Jarnell joined Authorify last year, and since then, he’s landed several lucrative deals that bring him consistent referral business. “If I meet people, I always have books with me and I always have presentations on me and stuff like that. And that's how I've been giving them out just by in person. “The stuff that has been yielding all the results is me handing a book to a person and saying, ‘Hey, you think I can help you? That's great.’ When I'm going on listing presentations, I typically give them the book prior to my appointment, and that has really changed the dynamic of the appointment tremendously.” “ey just sent me a whole page of listings, and it's because of the book.”