Authorify Newsletter - September 2020

If you overcome those hesitations, they’ll run out of reasons not to list with you. The key is to constantly come back to the close and keep the contract out in front of them. Lesson #5: Be Yourself. Authenticity goes a long way in real estate (and in any sales profession). You don’t need to feign an overabundance of confidence or put on a fake persona to succeed. Most people will see right past it and will be hesitant to trust you. Stay true to who you are, deliver value, and be honest. Not only will you land more listings, but you’ll also build a solid referral business from clients who trust in you enough to recommend you to other people they know. Bonus Tip: Lean on your book to boost your confidence. If you’re not the kind of person who likes to demand attention, you can let your book do the talking. Bringing your book on listing presentations or handing it out when you first meet a lead can instantly boost your reputation — and your confidence. When you have a book, people will assume you know what you’re talking about. It makes difficult conversations easier and eliminates doubt. It also gives you something

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to talk about if you’re someone who struggles to converse with people organically.

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