Flyers/Postcards
You can also split test several different versions of a postcard to see which one produces the best result and send out more of that version in the future.
Putting Together a House Value Package
Curious About Your Home’s Value ? I Have A Special Gift For You! I’ll Give You: A Free In-Depth Market Analysis with Market Trends, Comparable Sales, Market Changes and an Estimated Value. A Free Copy of my Home Selling Book that reveals how to sell your home for Top Dollar Fast! A Free Jacksonville Housing Market Report Why Am I Giving You All Of This For FREE!? Because whenever someone sells their home for less than it’s worth, it affects the market in the local area — which makes it harder to sell other homes for fair market value. (Appraisers have to look at all sales when valuing a property, and one low sale can reduce the appraisal.) So, if you’re thinking about selling, I’ll give you all of that information for free to ensure you sell for top dollar.
Once you've generated leads, your first step should be to try to get those leads on the phone and schedule an in-person meeting. Say something like, “I found a bunch of comparable homes that I’d like to show you, but I’d like to see your home in person so I can accurately price it. I’m not sure what improvements you may have done or what unique features of your home might increase its value.” A lot of people will say they were just expecting an online result. Others will be hard to get on the phone or will ignore your calls altogether. This is when to follow up with a mailed or emailed package. If it's a really good lead you have a high probability of converting, send them a physical book if you have one. Include the CMA in the package, along with a cover letter and any other marketing materials you’d like to include. In your letter, be sure to note that the CMA is only a rough estimate without having seen the home in person and that you’d be happy to come by anytime to give a more accurate analysis.
Go to JimCurryRealtor.com/value or call 904-720-2120
You can also take a similar approach by mailing out a postcard or flyer.
Send people to your lead capture website, or have them email or call you to set up an appointment for a free CMA. One of the least expensive but most effective ways to reach an area is through a service called Every Door Direct Mail, which allows you to create a marketing “fence” around a specific area. With EDDM, you simply select a mail route and send a postcard to every address in that mail route for about 17 to 19 cents. On the flyer or postcard, include a large headline that says something like “FREE HOME VALUE REPORT.” Instruct people to contact you or visit your lead capture page. You can even include a QR code for people to scan with their phones and be taken directly to the page. You can create a free QR code on any number of sites with a simple Google search. Don’t forget to include a call to action for people to read your book online or get a printed copy from you.
You can send an email with the link to your digital book to lower-quality leads.
No matter which version you send, your book can help cement your authority and prove to the lead that you know what you're talking about.
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