I'm different, how I do things, how I'm gonna get their home sold and that kind of thing. Anyway, so long story short, I ended up getting the listing. It was a $600,000 house.” This client then referred Jason to his brother, so he listed the brother’s house, too. “One little home evaluation turned into two different deals, so it's worked out really well.” To Summarize: Home Value Leads can be a great source of listings, and using your book to convert them can make all the difference. You can advertise your book and a free home valuation on Facebook, or you can mail out copies of your books to qualified leads along with a flyer or postcard offering a free CMA. One of our members, Jason, used both approaches — he used Facebook to qualify the leads, then sent out books to people who expressed interest. Take Action This one is almost too easy. Just log onto your Facebook page, and set up a post offering a free home valuation. Feel free to mention your book in the post, or wait until you reach people to mail them a copy of your book. The books will help you convert those leads, especially if they’re considering other agents in your area.
Results in Action Jason is a newer agent who has been beating out more established agents for listings. He generates a lot of House Value Leads and uses his book to convert them. “It's hard to compete with the established agents that constantly have 20, 30, 40, 50 listings, and if you're in a certain town, that's who people think of to call. The books enable me to compete with established agents, even though I’m newer and don’t have a fancy track record." Jason mails out home valuation letters, along with his book, after qualifying leads through Facebook. “It was a Facebook ad and basically said something to the effect of, 'Home values are always changing. Click here to get your free and instant home valuation.’ “What I do when people do that is I send them a letter and then a copy of my business card book from you guys. Probably about a week passed, and they said, ‘Hey, thanks for the emails and book and stuff. It's all great. Can you just come by one day, sort of informally, and kinda help us get an idea what the home is worth?’ “When I actually met with them in person, they raved about how cool the book was and no one's sent them anything like that, and how humorous it was and entertaining, and it was packed with great information.” “They said they were interviewing a couple other agents, so I gave them my listing presentation spiel: the walkthrough of how
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