SEND YOUR BOOK TO PURCHASED LEADS training
Say something like, “Hi, my name is Agent. I sent you a copy of my book, and I just wanted to see if you received it and if you have any questions.” By the time you follow up with your leads, they’re already familiar with you because they received your book. Our members have a much higher conversion rate following up after sending out their books than they did cold calling. By increasing your conversion rates on the leads you do purchase, you can buy less leads and experience greater success. Where to Purchase Leads There are a number of places to purchase leads, and some are more expensive than others. If you know where to look, you can get hundreds — if not thousands — of leads for almost nothing.
No matter how many organic leads you manage to reach in your business, at some point, you may have to purchase a list of leads to expand your reach (if you haven’t already). But rather than burning through hundreds or even thousands of purchased leads using techniques with low conversion rates (like cold-calling), you can take a more focused approach to get listings. When you purchase a list of leads, send them a copy of your book or send out flyers offering copies of your book. Once you send out your books or book flyers, you can follow up, rather than blindly approaching your leads for the first time over the phone. When you follow up after sending your books, your cold calls turn into “warm calls.” You can call with a reason other than asking for their business.
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