For instance, if you have a large team, just pointing out that fact doesn’t provide any value to the seller. Instead, focus on the availability and access a large team can provide: Calls and questions will be answered quickly, a whole team of people will work to make the transaction a success, etc.
See how you make it about them?
#5: Old Expired Listings Old expireds are similar to old FSBOs in that they didn’t sell, but old expireds actually previously listed with an agent. These are a really good source of new business. They're older, but chances are good that they're just waiting to relist down the road. Maybe they were unrealistic about the price originally, or maybe the market improved and they’re now ready to sell. A lot of the time, the agent who listed their home didn't stay in touch after the listing expired. Maybe they had other issues with their previous agent. Who knows? But you can contact those type of leads and perhaps do what other agents couldn’t do. The best part about old expired leads is that no one else is likely going after them. You can approach them casually, offer to evaluate their homes, and suggest any improvements that may help them sell in the future. Again, show them what you can offer that’s different from every other agent on the block. But be cautious not to badmouth their previous agent, even if they seem eager to do so themselves. Keep the conversation focused on what you can offer rather than what their previous agent couldn’t . #6: Make Me Move Leads on Zillow Another great source for leads are Make Me Move listings on Zillow. This feature allows homeowners to say they’ll move if they can get the right price for their home. Inherently, someone who creates a Make Me Move listing is thinking of selling in the near future, but something is preventing them. Maybe something's going on in their personal life, or there are some health problems holding them back. Maybe they are simply waiting for the right kind of market to list. In the meantime, they'll throw it up there, thinking to themselves, “Hey, if I get lucky and someone makes a great offer, I'll sell.” I've seen so many of those homes sell, so they're a really good source for listings. Most agents aren’t chasing Make Me Move listers because they think of them as dream sellers who won’t budge on their unrealistic prices. However, they're likely going to eventually list when the time is right, and you could be their agent if you make the right connection at the right time.
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