27 Ways to Get Listings

that will work because it will get people to connect with your channel even if they’re not searching specifically for real estate content. #20: LinkedIn Let's talk a little bit about LinkedIn. I’ll be the first to admit that I haven't done a great job with it. However, I've heard from a lot of real estate agents and other people in the business that LinkedIn is really powerful. Obviously, it's hard for anyone to be the best at everything, so pick the social networking platforms you gravitate toward, or at least pick only the ones you think you'll be best at or the most excited about. LinkedIn is a really good way to connect with local influencers because it's viewed more like a business platform. Let's say you're dealing with an affluent home seller: you can connect with him on LinkedIn and then potentially get him to recommend you in your industry and then possibly earn other recommendations. While a lot less people are active on the platform than on Facebook, 77 percent of users are 30 years old or older and make household choices. In fact, studies show that 90 percent of users on LinkedIn make household choices. According to the NAR®, the median age of first-time buyers is 32 years, and the typical homeowner is 55 years old. Even though only 29 percent of people use the platform weekly, that 29 percent is likely to be made up of people who will be interested in your services. Here are some key pointers: ● Join real estate groups and real estate referral groups on LinkedIn. LinkedIn has incredibly valuable groups that every agent on the platform should join. Here are a few of the best ones. ● Optimize your personal page and keep it up to date. This is where you show off your real estate expertise. It doesn’t have to just be a formal resume of your accomplishments. Add some personal information, as well, just like you would on your website. ● Make your profile a custom URL. There’s an option to the right of the banner on your profile to do this. If you don’t, you’ll have a long drawn out string of characters for your profile’s URL. ● Reach out for skill endorsements and recommendations. When you list your skills, people can endorse them to give you more clout. Reach out to your colleagues and past clients for these endorsements. Also, ask for recommendations from past clients — there’s a section for this, as well.