● Add local content or repost it from other sources. Keep your profile active by posting relevant content that doesn't necessarily have to do with real estate. It can be something you created or shared from another source. Keep it local if you can, or keep it relevant to the connections you've made. This is a good way to ensure no one unfollows you for flooding them with strictly real estate content. ● Make local connections. You should send 10 or so connections a day. Use the “suggested connections” feature. Once you’re connected, users will be subscribed to your feed and you’ll have the ability to message them. #21: Online Reviews Another great way to get listings is online reviews. I read somewhere recently that reviews are almost as powerful as referrals, and people look at reviews as much as they look for referrals. So if you get great reviews online, that's almost as powerful as somebody recommending you. If you don’t have any reviews yet, don’t worry. There are a few things you can do to up your chances of getting an online review. Here’s one thing you should definitely do: Once you close a home, either with a buyer or a seller, ask them what they thought of your services. The sooner you do this after you close, the better, especially if you have an idea that they will give you a good review. Chances are, they're going to have more positive things to say about you right after the sale versus if you follow up three, four, five, six weeks later. So be quick about it. This is what I do: First, I follow up and make sure they're happy. I ask them something like, "Hey, Mr. Seller, thank you so much for using me to sell your home. I get a lot of my business from reviews and referrals, and I just wanted to check with you to make sure I did a good job. If you’re up for it, I have two questions I’d love for you to answer. Number one: what did I do really well that I should continue to do? And number two: what could I have done better?" With this short-and-sweet message, it’s likely they will respond, and it’s also likely they're not going to be dishonest with you. Whatever response they give, you can use that to learn, but you can also use the response as a gauge to see if you should ask for a review. Obviously, if somebody wasn’t happy with your services and lets you know that in this private message, you don't really want to ask for an online review from them. On the positive side, though, a negative response to the private message gives you an opportunity to fix something that may have
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